Social Media @ Infosys – Infy Bubble Social Networking Platform for employees

Infosys is a global technology services company and the company has 146,000 employees with 64 offices across over 29 countries and generates revenues of around US$ 7 billion. North America is the dominant geography followed by Europe in terms of revenue contribution. BFSI, Manufacturing, Retail & CPG, Telecom, Energy & Utilities are the major verticals. Infosys believes that in today’s dynamic business world, success is significantly determined by the collective intelligence and actions of company’s employees. Infosys built an internal communication system that helps its employees collaborate and share knowledge. Employees need to communicate with one another for project related activities and also for understanding each other personally and culturally. These interactions are essential for the global organizations to run smoothly, knowledge management, innovation and operational efficiencies. Infosys also has formulated a social media policy for its employees that provide guidelines in terms how to be active on the various social networking sites without causing any damage to company and its brand reputation. Employee engagement and satisfaction levels have increased after the adoption of the internal social networking tools/platforms in the organization.

Infosys had launched InfyBubble in June 2011, internally developed social network for employees and there are 82,000 employees registered on the platform, with 392,051 connections established across the world and 102,572 average page views a day. The site looks like a Facebook page and Infosys employees can share moods, blogs, videos, photographs and other stuff. The site does not allow employees to post any personal comments on their managers or superiors but negative feedback in terms of performance and work related are invited and expects discipline to be maintained on the social platform. Employees can collaborate with colleagues not only for work but also based on the interest and hobbies. Infosys also launched InfyRadio in August 2011, an in-house radio station for employees across all development centers in India through which employees are informed about happenings in the organization and also ensures they are motivated and engaged with some fun at work. The station runs for six hours a day, five days a week and is accessible via a link on the employee’s computer and on an average it receives 10,000 hits per day.

Infosys intranet Sparsh, the information intranet of Infosys, allows every single member of Infosys to be connected at all times and was rated among the world’s top 10.  It serves as an internal social network, and members can exchange ideas by email, bulletin boards and also hold discussions. Sparsh has helped Infosys in reducing operating costs and meeting clients’ needs even more efficiently, and increase in operating margins. Sparsh is coupled with KShop; a knowledge database where Infosys has book reviews, case studies, even materials, FAQs, tutorials, downloadable software etc for every employee. Infosys in the recent years have been facing significant attrition levels and the company with an intention to regain its best employer status launched these social media initiative in the last few years. Also through the social networking platform and other collaborative tools Infosys is expecting to retain the employees and actively engage them with the management and also involve them in the organization strategy and future policy initiatives.